RyanAir won't make any online friends with this wrong move:
http://www.independent.ie/business/irish/ryanair-travellers-may-lose-bookings-1449260.html
As Airlines seek the lowest prices they are reasonably trying to find ways to avoid the fees they pay to booking agencies, but this needs to take a different form from the current odd policies of American Airlines and RyanAir, which are more likely to *lose* customers than gain revenue.