RyanAir won't make any online friends with this wrong move:
http://www.independent.ie/business/irish/ryanair-travellers-may-lose-bookings-1449260.html
As Airlines seek the lowest prices they are reasonably trying to find ways to avoid the fees they pay to booking agencies, but this needs to take a different form from the current odd policies of American Airlines and RyanAir, which are more likely to *lose* customers than gain revenue.
Showing posts with label online booking. Show all posts
Showing posts with label online booking. Show all posts
Friday, August 08, 2008
Monday, August 27, 2007
Online Travel Top Innovation according to USA Today
USA Today has a fun series on the top 25 things in various categories from business to science to...travel. For the Travel sector, USA Today notes online booking, TSA, and e-tickets as the top three "pivotal changes" in travel.
My feeling is that online travel still has a *lot* of innovative stuff left to take root in the online landscape. As with much of the internet - indeed with many business aspects of the world - the key challenge is *credibility*. We still count on marketing laden, advertisement driven information sources (e.g. the internet) to drive our exploration into products. As people become more comfortable and sophisticated in surfing and companies realize that marketing is no substitute for a quality product, it could usher in a new era of "consumer transparency" where business will compete on the basis of objective quality measures as determined by a well-informed social media audience ranking every aspect of the business.
Yikes - that's not gonna happen anytime soon?!
My feeling is that online travel still has a *lot* of innovative stuff left to take root in the online landscape. As with much of the internet - indeed with many business aspects of the world - the key challenge is *credibility*. We still count on marketing laden, advertisement driven information sources (e.g. the internet) to drive our exploration into products. As people become more comfortable and sophisticated in surfing and companies realize that marketing is no substitute for a quality product, it could usher in a new era of "consumer transparency" where business will compete on the basis of objective quality measures as determined by a well-informed social media audience ranking every aspect of the business.
Yikes - that's not gonna happen anytime soon?!
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